Workshop: Digital Marketing

Brand Trainers Digital Marketing
Workshop: Digital Marketing,
Sustinut de Brand Trainers
Hotel Golden Tulip Victoria Bucuresti
Promoveaza-ti afacerea on-line

Plecand de la nevoile fiecaruia de a utiliza instrumentele online pentru cresterea propriei afaceri se vor parcurge cele mai importante platforme. La finalul workshop-ului organizat de Brand Trainers vei sti cum sa iti creezi un site simplu si rapid, sa gestionezi campanii de promovare pe Facebook si Google, cum sa faci content marketing. Descopera care este cel mai bun canal de promovare pentru afacerea ta si ce cauta consumatorii tai pe internet.

Desfasurare
Trainers: Anca Nachiu, Iosif Oprescu
Durata: 1 zi (10:00 – 15:00)
Nr. participanti: 10 – 15 persoane
Descriere

Acest program de training furnizeaza cunostintele fundamentale in promovarea in mediul on-line, dezvoltand lucrul cu platforme specifice si resurse gratuite (open-sources).

Cui se adreseaza

Programul Brand Trainers se adreseaza atat freelancer-ilor cat si celor care au nevoie sa isi construiasca un profil profesional sau personal in mediul on-line, indiferent de domeniul de activitate. Totodata, ofera o baza specialistilor care lucreaza intr-un departament de marketing si care au nevoie sa isi consolideze cunostintele in zona on-line.

Objective

Programul isi propune sa asigure cunostintele necesare participantilor, astfel incat:

  • Sa isi construiasca un mix de comunicare eficient in mediul online in functie de publicul tinta caruia i se adreseaza.
  • Sa lucreze cu platformele WordPress, Facebook, Linked-In, GoogleAdwords, pornind de la creearea unei pagini pana la generare de continut si activarea de campanii digitale.
  • Sa realizeze un plan editorial, cu declinare pe canale on-line media, in functie de audienta vizata.
  • Sa acceseze resurse gratuite pentru continut, publicare si stocare (imagini, grafica, video).
  • Sa isi plaseze anuturi pe platformele de tip eveniment.
  • Sa isi monitorizeze prezenta in mediul online si sa isi creasca pozitia in clasamentul cautarilor Google prin actiuni SEO.
  • Sa isi consolideze o imagine pozitiva, aliniata obiectivelor stabilite.
Programul include
  • Internetul si blogosfera.
  • Cele mai importante platforme digitale si specificul acestora.
  • Construirea vizibilitatii online. Lucrul cu platformele digitale.
  • Ce sunt adserverele. Formate specifice de promovare: display ads, sponsored ads, content & PR digital. Retargeting.
  • Monitorizare in mediul online: trafic, leads, afisari, clickuri, conversie, engagement.
  • Managementul reputatiei in on-line.
  • Simulari practice.
Formatul programului

Workshop – Dezvoltarea cunostintelor fundamentale in digital marketing.

Aplicatie practica –  Configurarea unei campanii, construirea unui landing page si activarea unei campanii pe Facebook sau Google Adwords.

Toate detaliile se gasesc pe www.brandtrainers.ro  pe pagina Digital Marketing.

Brand Trainers Digital Marketing june_1

Poem pe riff de chitara

Thalia se intoarse de la fereastra inundata in soarele dupa-amiezii, indreptandu-se catre masuta din lemn cu aroma pudrata. Degetele delicate deschid o cutie purtand ornamente cu flori si corpuri de ingeri sculptate. Aleg o agrafa cu care fixeaza abil o bucla de par. Prin geam razbate forfota strazii si o muzica rebela din departare.

Prince is dead! Traiasca regele funk!

Oare cum ar suna Mary J. Blige la platane?

Cand nici un geniu nu s-a nascut in Manhattan, in Minnesota se danseaza pe ritmuri de ploaie purpurie.

(o idee inspirata de atelierele „Vreau sa fiu scriitor”)

Poempe riff-uri de chiata-2

Vaccinarea salveaza milioane de vieti in fiecare an !

In perioada 24-30 aprilie 2016, Organizatia Mondiala a Sanatatii (OMS) va desfasura programul de constientizare a importantei vaccinarii, sub egida “Saptamana Internationala a Vaccinarii.”

Campania de promovare se desfasoara sub tema “Remedierea lacunelor de vaccinare” (“Close The Immunization Gap”) si are menirea de crestere a gradului de constientizare asupra importantei imunizarii pe tot parcursul vietii ca mijloc de protejare impotriva bolilor contagioase grave, ce pot fi prevenite prin vaccinare. Totodata, campania din acest an cauta sa atraga atentia lumii si fata de importanta critica a abordarii persoanelor vulnerabile, mai ales a celor care traiesc in situatii de conflict sau se afla in situatii de urgenta.

Aceasta initiativa este sustinuta de Ministerul Sanatatii prin Institutul National de Sanatate Publica cat si de Societatea Națională de Medicina Familiei. Astfel, in perioada 24-30 aprilie, in tara noastra, sub sloganul „Prevenire. Protectie. Imunizare.”, se vor derula activitati de informare si implicare a publicului tinta, de abordare a provocarilor legate de vaccinare, precum si organizarea de puncte si sesiuni de vaccinare accesibile comunitatilor identificate cu risc.

Vaccinarea salveaza milioane de vieti in fiecare an !

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Mai multe informatii  pot fi accesate pe www.edumedical.ro si pe http://www.snmf.ro si http://www.who.int/

Bucharest Technology Week. O privire in viitor

Bucharest Technology Week ne promite o experienta tangibila privind viitorul tehnologiei si al aplicatiilor in viata de zi cu zi. Inspira-te si alimenteaza-te cu idei inovative, care te vor ajuta sa integrezi tehnologia in viata profesionala si cea personala.
Bucharest Technology Week este configurat sub forma unui set de peste 30 de evenimente expozitionale amplasate pe harta Bucurestiului. Totodata, va gazdui o serie de conferinte, ateliere si seminarii care vor facilita schimbul de idei si interactiunea cu experti internationali din diverse domenii, care au avut viziunea de a pune tehnologia la lucru pentru a crea noi solutii nevoilor din diverse domenii de activitate.

Daca esti in Bucuresti in perioada 23 – 29 mai, 2016 merita sa arunci o privire in viitor prin intermediul evenimentului Bucharest Technology Week.

http://bucharest.techweek.ro

Palatul Brancovenesc Mogosoaia – Weekenduri culturale

Avem o primavara efervescenta la Palatul Brancovenesc din Mogosoaia. Weekenduri culturale, concerte de camera, vernisaje. Printre manifestarile de arta vizuala in perioada urmatoare se afla si expozitia „Structuri in echilibru”, a Lilianei Mercioiu Popa.
Centrul Cultural Palatele Brancovenesti, Mogosoaia isi asteapta vizitatorii cu portile larg deschise si promite un sezon interesant pentru tursimul cultural. 12985465_1027609220647353_428365329167020281_n

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The Halloween Story of a Night Guard

The Halloween Story of a Night Guard, 

and how the situation may turn for better when you least expect it

(A story created for the Storytelling Community, Bucharest)

It was in 1925.

James was a young man of 22 years old, working as a night watch at the Royal Observatory, an isolated site on the top of the hill.

He came away from Chester countryside a year ago, led by the dream of building a future. With the help of an uncle he got this humble job as a start to earn some money, and later be able to attend the medical college. But living in the city had proved to be harder than he expected.

Lord K, the landowner had a bad temper, and gave him hard times. James never liked too much the job, as he had to carry on all alone during the night shift. Sometimes he was haunted by the thought that he was going to lose his mind of solitude. He even considered quitting and going back home.

Almost all of his earnings he spent on food and the rent of a poor room in the suburbs, that he shared with a younger student. But despite all these, he never failed to send his mother from time to time some of his money, as a guarantee that he was safe and away from trouble.

That night he was on duty as usually, checking on the corridors. Than, he started to clean the rooms one by one, wiping the floor. When he reached the upper floor he thought he heard a noise like a thump. He had a vigorous stature, toughened in fights with the lads in his village, and working the land since he was a boy. But now he felt afraid a little.

No one was supposed to come there by night, except his change that would replace him only in the morning. James took a light and started to flag it at the window in case that someone down the hill would notice his sign. That moment more sounds came from down floor. Steps were getting up on the wood stairs and James felt the fear growing, and a cold sweat on his back. He was terrified. He grabbed a telescope from a cabinet that he was not supposed to touch. He would fight for his life if he had to. The door opened. He felt his head going to explode. A hand appeared from behind the door. James crouched down in a darker corner. The hand stretched out for something that James could not see. And suddenly…

Light was turned on, door was opening wide and 2 kids dressed in Halloween costumes entered the room, backed by their father, starting to say a wish:

“Trick or treat,

Give me something good to eat,

Give me candy, give me cake

Give me something good to take”

There were Lord K with his children.

“Hello James, I hope we didn’t scare you too much. I wanted to offer my children the pleasure of one Halloween night, and what better place would be than the old observatory.”

“Oh! It’s nothing sir. I’m all right. It’s all my pleasure. Hi there, little ones!” James replied, while adding to himself  “… and you scared the shit out of me”.

Lord K was known to be full of whims and a morose person. But James had always showed him the greatest respect and performed his duties the best way he could. But only God knew what was in his soul and how much he wanted to quit.

“And, James. There is another thing I have to tell you. My family and I will move to Paris for one year with business matters. That’s why Lady K and I have taken you in consideration as a keeper of our mansion, while we’ll be traveling abroad. You will get a salary increase and full boarding. But you will have to do the gardening, too. Would you consider accepting our proposition?”

With no hesitation James answered “Yes, sir! That will be my pleasure!”

All these being said, Lord K and his kids left for home, with children hustling and pushing each other in a laugh.

For James all the tension was turning into a complete new state of mind. He started to see the life from a new perspective. Not only from that moment he could live a decent life, but also he could save more for his medical school and get closer to his dream.

Life had just started to look bright and that felt really good!


 

The message of this little story, my friends, is that life tests us sometimes under hard trials. But strong people don’t give up when they come across challenges. Perseverance and faith will help us go through successfully, and eventually turn people around us into friends.

 

 

 

Start EuroBasket

Campionatul EuroBasket 2013, aflat la ce-a de 38-a editie a luat startul astazi 4 septembrie, dupa ceremonia oficiala de deschidere sustinuta cu doar o zi inainte, intr-un cadru festiv la Ljubljana.

Cele 24 de echipe nationale calificate in campionat vor oferi fanilor baschetului, timp de 19 zile, o competie de calibru si un spectacol sportiv de calitate, multa animatie si antren. Organizatorii tarii gadza – Slovenia, se astepta la meciuri cu salile pline, acestea urmand a se desfasura in cele 4 orase : Koper, Jesenice, Celje si bineinteles capitala tarii, Ljubljana.

Sustinatorii baschetului european vor putea urmari evolutia echipelor preferate pe site-ul oficial al campionatului EuroBasket 2013 , cat si pe cel al federatiei internationale de basket. Meciurile sunt difuzate  pe platforma digitala LiveBasketball.TV

FIBA previzioneaza pentru finala din 22 septembrie, inregistrarea unei audiente fara precedent in Campionatul EuroBasket.